
Sooly Kobayashi
Founder at NeoWealth
Sooly Kobayashi is a Lebanese Bitcoin strategist and founder of NeoWealth, guiding individuals, businesses, family offices, and governments across the Middle East & Africa to adopt Bitcoin for treasury protection, payment efficiency, and energy monetization. He serves as MEA Nation-State Advisor to JAN3 and is trusted by leading Bitcoin-only companies. In regions plagued by inflation and capital controls, Sooly helps startups, institutions and grassroots movements unlock financial sovereignty. After facing censorship on X, he launched NostrArabia, the first Arabic Nostr relay, pioneering decentralized communication in Arabic. His work bridges local resilience with global Bitcoin infrastructure in one of the most complex regions on earth.