Renata Rodrigues
Head of Field Operations at Fedi
Renata Rodrigues is the Head of Field Operations (Fedi Order) at Fedi Inc., focused on promoting Bitcoin mass adoption. With a background in journalism, marketing, and programming, she brings over 20 years of experience as a Growth Hacker across emerging and global markets, working with multinational companies, startups, and the public sector. Prior to this role, she served as “Head of Marketing and Community at Fedi”, helping establish the foundational strategies, tools, and programs that shaped the company’s early growth. She now leads Field Operations, coordinating on-the-ground activation, community expansion, and the scaling of federations worldwide. Previously, she also led a global team at one of the ecosystem’s largest P2P exchanges, contributing to the company’s growth to 10 million users in under three years.
